Zack Sharf Digital News Director Sony’s “Madame Web” is one of the biggest flops in comic book movie history. The Dakota Johnson-led tentpole has only grossed $40 million so far at the domestic box office, and its worldwide gross remains under the $100 million mark after three weekends of release.
Critics also eviscerated the film (it boasts a 12% score on Rotten Tomatoes from 225 reviews). For its star Dakota Johnson, the reception to “Madame Web” did not come as a shock. “Unfortunately, I’m not surprised that this has gone down the way it has,” she told Bustle in a new interview. “Is there a reason for that?,” the publication asked her. “It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” Johnson answered. “Films are made by a filmmaker and a team of artists around them.
You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not.
Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those. “But it was definitely an experience for me to make that movie,” Johnson continued. “I had never done anything like it before.
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