CW Parent Nexstar Says Disney-Charter Deal Is A “Positive” For Broadcast TV
deadline.comIn a boosterish, 12-page slide deck issued this morning, top station group owner and CW parent Nexstar Media Group made the case for broadcast television and saluted last month’s Disney–Charter carriage deal.
Broadcast TV networks have the widest reach, especially when airing live sports, the presentation argued, but get paid proportionately less than cable networks.
That sets the stage for future distribution revenue growth. The Disney-Charter deal is “a positive for broadcast TV,” Nexstar said, because it combines direct-to-consumer streaming services with broadcast and cable network.
That more unified approach “should reduce churn,” Nexstar said. “By providing more content that viewers want at a competitive/better price than the DTC bundle, subscriber trends should stabilize.” The cable bundle also was “bloated,” the company added.
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