Liam James Payne (born 29 August 1993) is an English singer and songwriter.
He rose to fame as a member of the boy band One Direction.
Payne made his debut as a singer when he auditioned for the British television series The X Factor in 2008. After being eliminated as a solo performer, he auditioned again in 2010 and was put into a group with four other contestants to form One Direction
As buyers wander the vast halls of the Palais in Cannes this week taking meetings and exploring the next generation of TV shows, they will no doubt be wowed by some supremely premium content.
But there is no escaping the fact that, in 2024, financing a show is harder than ever. Reaching greenlight has been transformed into an ever-more complicated jigsaw.
A nasty combination of the global recession, streamer cutbacks, rising costs and heightened competition has led to a situation whereby crossing the 100% investment line can feel like threading a camel through the eye of a needle.
The concept of a soft greenlight, a show that is all but there yet needs that final 10-20% investment, has entered common parlance.
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