Cinemark Offering Private “Swiftie Parties” For Eras Tour Concert Film
deadline.comCinemark, the nation’s third largest theater chain, is letting fans reserve auditoriums for : The Eras Tour concert film, out this fall. “We are excited to offer fans the ultimate Taylor Swift | The Eras Tour concert film VIP experience in their own private Cinemark auditorium,” said the chain’s chief marketing and content officer Wanda Gierhart Fearing, noting the “sensational” ticket sales for the film opening Oct.
13. These promise to be a supercharged version of the private watch parties theaters have been offering for years, and which became a staple during Covid.
The AMC-distributed film, unveiled August 31, clocked in more than $37M from the three big theater circuits — AMC, Regal and Cinemark — in its first 24 hours of presales, Deadline reported.
Current opening weekend projections of $70+ million blow away all previous concerts films, and plenty of others. It also has an interim agreement, SAG-AFTRA’s National Executive Director and Chief Negotiator Duncan Crabtree-Ireland revealed recently.
Read more on deadline.com