Cinemark, the nation’s third-largest movie chain, grew revenue and slashed losses last quarter, the first one since Covid with 100% of its theaters open.
Talking with Wall Streeters on his last conference call as CEO, Mark Zoradi described a push into gaming (hiring a VP, setting up a dedicated division) as well as wrestling and live sports and events as it leans into the ongoing box office recovery.The chain held a recent sold out 25-city test with Critical Role and Dungeons and Dragons to “outstanding results” and is testing with League of Legends, he said.
It’s looking at game competitions, game awards, private gaming parties. Asked about football, Zoradi said the NFL hasn’t “been highly successful” yet since home city games aren’t
Read more on deadline.com
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