Prior to the weekend, projections for the film ranged from $27 million to around $35 million, with Sony projecting on the lower end.
Instead, the film has opened closer to the $46 million earned by the “Ghostbusters” reboot in 2016. While that film earned a B+ on CinemaScore, “Afterlife” has earned an A- along with a 4/5 on Postrak polls from general audiences and 4.5/5 from kids.
Just as important is the price tag. “Ghostbusters: Afterlife” has a reported production budget of around $75 million, roughly half that of the 2016 reboot.
With the holiday coming up and strong word-of-mouth surrounding the sequel, “Afterlife” has put itself in position for a profitable theatrical run if it wins over casual moviegoers and families looking for a.
Read more on thewrap.com
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