Cinemark Adopts “Dynamic” Approach To Theatrical Windows, Seeing Progress In Lobbying Effort To Reopen In NY, LA
Dade Hayes Finance EditorCinemark CEO Mark Zoradi said the major exhibitor has started taking a “dynamic” approach to theatrical windows, negotiating release terms on a film-by-film basis in a concession to COVID-19.Upcoming Universal releases like Croods 2, Let Him Go and Freaky, for example, will play in Cinemark theaters, Zoradi said during the company’s third-quarter earnings call. The CEO stressed that there is no overall, formal shift in windows along the lines of the deal rival AMC struck with Universal last summer, however.