Canva Inks Deals With Warner Music Group, Merlin to Let Users Incorporate Song Clips in Their Visual Designs
variety.comTodd Spangler NY Digital Editor Canva, the software company that hosts an “all-in-one visual communication platform,” announced partnerships with Warner Music Group and Merlin to let Canva customers use music clips in their designs.
With the deals, Canva will become the first visual design platform to add commercially released music clips at the point of creation for content that can be shared across multiple platforms.
Starting this fall, the libraries of Warner Music Group (including Warner Recorded Music and Warner Chappell Music) and Merlin will be available for Canva Pro, Canva for Education and Canva for Nonprofit customers to add music clips to their designs, with small teams using Canva for Teams to follow.
Labels and artists can get their music “in front of millions of engaged creators” in the U.S., Canada, Europe, Brazil and Australia, according to Canva — and will earn royalties when clips of their songs are used in published Canva designs. “Music is such a fundamental expression of creativity, and offers an inspirational starting point for many,” said Silvia Oviedo, Canva’s head of content, discovery and print. “We are thrilled to welcome Warner Music Group and Merlin to the Canva content ecosystem, and can’t wait to see what millions of music fans, content creators, educators and beyond design using content from their favorite artists.” In addition to using popular songs in videos or carousels for social media, Canva customers can also add clips of their favorite tracks to presentations, internal training videos, educational videos and more.
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