Marcelo Cajueiro After plunging during the pandemic, Brazil’s theatrical market has been recovering since 2021, but the pace of the recovery has been hampered this year by 2023’s Hollywood double strike.
Total ticket sales in the country sharply decreased from 173 million in 2019 to just 39 million in 2020, according to Brazil’s cinema agency Ancine.
Sales then increased significantly year by year and reached 114 million in 2023, giving the impression that a full recovery to the pre-pandemic level was soon to be achieved.
But the lack of a regular offer of U.S. blockbusters, a reflection of the Hollywood double strike, slowed the growth pace. Total ticket sales amounted to 91 million from Jan.
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