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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Box Office: ‘The Flash’ Paces Itself With $24.5 Million Opening Day, Pixar’s ‘Elemental’ Doesn’t Catch Fire

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variety.com

J. Kim Murphy Nine years after it was first announced, “The Flash” has finally dashed into theaters, speeding toward a debut ahead of the box office competition.

But the DC Studios film isn’t exactly matching the lightning pace of its superhero. The Warner Bros. release got started with $24.5 million on opening day, which includes $9.7 million in Thursday previews.

That’s enough to set the Ezra Miller film on a surefire pathway to a No. 1 debut on domestic charts, but it’ll be tough for the film to match its projections heading into the weekend — some bullish ones predicting a four-day bow as high as $85 million through the Juneteenth holiday. “The Flash” is debuting in the same weight class as DC peers “Black Adam” (2022) and “Aquaman” (2018), which both opened to $67 million. “Aquaman” found strong staying power through its holiday season release, finishing with $335 million in North America.

Last year’s Dwayne Johnson vehicle fell lower on the hierarchy of power, ending with $168 million. Naturally, Warner Bros. would like “The Flash,” which was directed by Andy Muschietti and cost $200 million to produce before a hefty promotional blitz, to perform closer to the oceanic adventure.

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