BLACKPINK’s Jisoo named Tommy Hilfiger’s latest brand ambassador
nme.comBLACKPINK singer and actress Jisoo as its latest brand ambassador.The American luxury clothing brand announced Jisoo’s ambassadorship with a new campaign video that follows the singer as she walks through New York City, before a bus featuring her on a Tommy Hilfiger advertisement passes by.“Partnering with Tommy is a dream come true,” said Jisoo, per WWD. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr.
Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”A post shared by Tommy Hilfiger (@tommyhilfiger)Meanwhile, Tommy Hilfiger called the singer an “undeniable force in the world of K-pop”.
Hilfiger added: “Her confidence, serenity and powerful presence truly set her apart, showcasing a style that is uniquely her own.
She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”The announcement comes a little over a month after Jisoo attended Hilfiger’s Spring 2025 fashion show during New York Fashion Week in September.
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