Marta Balaga Beta Film has picked up international distribution rights to Latvia’s “Soviet Jeans.” Presented at Berlinale Series Market Selects, the show will premiere at Series Mania in March.
Set in Riga in the late 1970s and based on multiple true stories, it zooms in onto young rock fan Renars (Karlis Arnolds Avots), sent to a mental asylum for political reasons.
Undeterred, he starts illegal production of counterfeit U.S. jeans with his inmates, flooding the black market. “We wanted to make it international,” said Teodora Markova who showruns alongside Stanislavs Tokalovs.
They wrote the script with Waldemar Kalinowski. “We also decided to go for a completely different tone when depicting this period, which so often is shown in this harsh, gloomy way.
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