Emiliano De Pablos Powerhouse Banijay Iberia is joining forces with Spain’s top soccer federation LaLiga to launch new sports-related content production, LaLiga Studios.
The strategic deal sees Banijay tapping into its production expertise and LaLiga, its soccer knowledge and reputation, in a drive to establish LaLiga Studios as a global benchmark in the creation of content related to sport and its universal values.
Through this partnership, LaLiga Studios will produce audiovisual content for LaLiga, clubs, sponsors, and broadcasters. It will also work with international platforms and brands in the development, production, and distribution of entertainment, documentary, fiction, and animation content.
Chalo Bonifacino Cooke has been appointed managing director and executive producer of LaLiga Studios and will oversee its international growth, which will be boosted thanks to the presence of both companies in multiple markets.
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