ChainFest, a chain food celebration that held its inaugural edition in LA last year, is passing the baton to Medium Rare, a fast growing producer of live events and manager of brands, in a multiyear deal.
B.J. Novak of The Office, who founded ChainFest with chef Tim Hollingsworth , helped attract a celeb turnout to its first outing.
Jack Davis, founder of Crypt TV (recently sold to Brat TV) is also a co-founder. Chain Fest stakeholders see the first edition as proof of concept but want to improve and expand the fest into a broader entertainment festival with live music and events.
The plan is to launch the fest in New York and other U.S. cities. Medium Rare, founded by Joe Silberzweig and Adam Richman, works closely with Shaquille O’Neal, who brokered a 2020 deal for Authentic Brands to take a 20% interest in Medium Rare.
Read more on deadline.com
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