As ‘Deadpool & Wolverine’ Stomps On Superhero Fatigue, Studios Debate Comic-Con’s Relevance

deadline.com:

It’s a pivotal weekend for superhero movies, one in which they’ll refuse to die. For two powerful forces are set to make one big cosmic boom: The media loudspeaker epicenter that is San Diego Comic-Con (July 24-28) is coinciding with the opening of Marvel Studios’ Deadpool & Wolverine on Thursday, a movie that’s expected to notch the biggest box office opening YTD with possibly $200M.

It’s arguably the first time that the mega global comics confab and an MCU movie opening have fell on the same weekend. RELATED: Marvel Studios Heading Back To Hall H At San Diego Comic-Con In the further splitting of atoms, Marvel Studios will be in full force with two Hall H panels –one celebrating the opening night of Deadpool & Wolverine on Thursday night and Saturday night’s big Marvel Cinematic Universe preview — reminding the fanboy faithful that the brand hasn’t tarnished from deep universe attempts and box office misfires such The Marvels and The Eternals.

An appetizer before the MCU’s big event on Saturday is HBO and DC Studios’ first look at the Matt Reeves The Batman spinoff series, The Penguin.

The James Gunn and Peter Safran run Warner Bros comic book studio is also buzzed to possibly pull a couple of Wonder Twins-like surprises during the confab (‘Form of surprise headline news!’). RELATED: HBO Original ‘The Penguin’ To Leave Big Footprints At San Diego Comic-Con “It’s important for Marvel to win back their core,” observed one rival studio publicity exec about Marvel’s return to Hall H with its feature presentation, and the superhero fatigue which crippled the box office of late with such movies as Sony/Marvel’s Madame Web, and DC’s weak streak of The Flash, Aquaman: The Lost Kingdom and Blue Beetle.