The future of sport for fans and advertisers alike lies in streaming, according to Marie Donoghue, Vice President of Global Sports Video at Amazon, as she offered a jaw-dropping statistic to support her case at a Cannes Lions event charting the evolution of live sports viewing. “By 2026, 136 million fans will be streaming sports,” she quoted from New Marketer. “It’s the present and it’s the future.
It’s a great opportunity to bring great content, convenience and value to fans, and for advertisers to interact and engage. “Viewers are younger, more affluent and spend a lot more time with the game.
A lot of our audience wasn’t even watching NFL on other services.” Donogue oversees all of Prime Video’s global sports video and was pivotal in last year’s launch of Thursday Night Football.
She explained that the focus has remained on the fan since then. “We didn’t want to be different for the sake of being different.
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