Amazon’s Entertainment Business Has Multiple Generative AI Initiatives Underway, CEO Says
variety.comTodd Spangler NY Digital Editor Amazon CEO Andy Jassy enthused about the potential of generative AI technology to cut costs and create brand-new user experiences — saying every team in the company is working on multiple projects in the area, including in its entertainment business.
On the tech giant’s second-quarter earnings call Thursday, Jassy said, “Inside Amazon, every one of our teams is working on building generative AI applications that reinvent and enhance their customers’ experience.” That includes multiple projects in its entertainment business, AWS, its advertising business and in Amazon’s devices business: “You can just imagine what we’re working on with respect to Alexa there.” Generative AI refers to a type of artificial-intelligence technology that can create new text, images, videos or synthetic data based on massive data sets.
Jassy said generative AI “is going to be at the heart of what we do. It’s a significant investment and focus for us.” Jassy didn’t provide many specifics of Amazon’s generative AI projects on the call.
He said they range from applications that “help us be more cost-effective and streamlined in how we run operations in various businesses to the absolute heart of every customer experience in which we offer.” Most people are familiar with generative AI at “the application layer,” Jassy said, specifically OpenAI’s ChatGPT chatbot.
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