All3Media, the production-distribution giant behind “Fleabag,” “The Traitors” and Jamie Dornan-starrer “The Tourist,” will return to the sales block in September after ITV backed away from a deal last month.
The indie powerhouse, which is owned by Warner Bros. Discovery and Liberty Global, is now being quietly courted by a string of European players, from Plan B owner Mediawan to Banijay and Sony Pictures, according to several industry sources.
It’s understood that ITV had a preemptive right to explore an acquisition of All3Media, since both companies have a joint shareholder in Liberty Global (which owns nearly 9.9% of ITV).
Sources indicate a deal wasn’t just likely, it was almost across the finish line. Some executives at the company were even calculating their redundancy packages due to the overlap between ITV and All3Media’s assets, particularly on the unscripted side.
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