The executives sat in the comfy seats at Lerkendal Stadium signalled the change in emphasis at Manchester United. Omar Berrada, Dan Ashworth and Jason Wilcox are all new arrivals under the Ineos regime and they are the key men behind Sir Jim Ratcliffe's grand plan to restore the glory to this faded football club.
Erik ten Hag remains the man in the dugout but almost everything around him has changed, from the coaches he works with to the people he reports to.
In five months Ratcliffe has ripped up what he found and installed his own ideas on how to build a successful club. Berrada brings the wealth of knowledge and know-how from Manchester City as chief executive, Ashworth the contacts and the respect as a renowned sporting director, Wilcox the history of youth development at the Etihad and a growing reputation in recruitment.
Add in Christopher Vivell, the interim director of recruitment, and that is the powerbase Ineos are relying on to turn this tanker around. ALSO READ: Erik ten Hag breaks silence on Jadon Sancho talks at Manchester United ALSO READ: Ten Hag was proved right in Manchester United friendly vs Rosenborg It would be hard to label a mundane pre-season friendly defeat a false start, even if Ten Hag's post-match criticism felt jarring, and when the Dutchman stopped to talk after the game he radiated positivity when discussing the new structure in place around him, although he sounded a note of caution as well.
Read more on manchestereveningnews.co.uk
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