Aldi launch adult breakfast club for Scots parents skipping meals to feed their children
dailyrecord.co.ukAldi has launched an Adult’s Breakfast Club for Scottish parents who are being forced to skip meals in a bid to feed their children during the cost of living crisis.
The supermarket giant has now donated 10 tonnes of cereal and 5,000 gallons of milk to food banks across the country, including a community centre in Bathgate, West Lothian.New research has found that one in every four parents from lower income families north of the border are skipping meals to ensure their kids have enough to eat - with breakfast being the most commonly missed.
More than a third of families surveyed say they are now facing more financial pressure to feed their whole family now than compared to six months ago.While 23 percent of parents say they are now buying less food than they were last year - with the biggest cutbacks including key breakfast items such as butter, milk and cereal.
A further 20 percent of parents fear they’ll have to start using food banks between now and September - while 17 percent already do.Ahead of the Easter holidays, Aldi and their charity partner Neighbourly, are calling on customers to help their hunger busting efforts by donating £5 which will provide 30 breakfast meals.
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