Rebecca Rubin Film and Media Reporter No, the box office hasn’t fully rebounded from COVID-19 — as evidenced by the peaks (“Top Gun: Maverick,” “The Super Mario Bros.
Movie) and valleys (“Shazam: Fury of the Gods,” “Babylon”) of the last year. But despite all of the obituaries, the movie theater industry is poised to recover.
A new study even shows that revenues in 2023 will reach $32 billion, a 10% increase on earlier estimates of $29 billion. Though those aren’t pre-pandemic levels of $41 to $42 billion, the revised projections are still a relief for exhibitors.
After all, they struggled to stay afloat during the darkest days of the pandemic but have emerged with a renewed confidence in one truth: watching movies from the couch is overrated.
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