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Ahead of CinemaCon, Five Theater Owners Weigh in on What Hollywood Needs to Do to Spark a Moviegoing Revival

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variety.com

Rebecca Rubin Film and Media Reporter No, the box office hasn’t fully rebounded from COVID-19 — as evidenced by the peaks (“Top Gun: Maverick,” “The Super Mario Bros.

Movie) and valleys (“Shazam: Fury of the Gods,” “Babylon”) of the last year. But despite all of the obituaries, the movie theater industry is poised to recover.

A new study even shows that revenues in 2023 will reach $32 billion, a 10% increase on earlier estimates of $29 billion. Though those aren’t pre-pandemic levels of $41 to $42 billion, the revised projections are still a relief for exhibitors.

After all, they struggled to stay afloat during the darkest days of the pandemic but have emerged with a renewed confidence in one truth: watching movies from the couch is overrated.

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