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After ‘Elemental’ Bombs, Can Pixar Restore Its Box Office Touch?

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variety.com

Rebecca Rubin Film and Media Reporter Pixar’s chief creative officer Pete Docter recently told the press that he doesn’t “think of Pixar as making children’s programming.” By the look of box office returns for the studio’s recent animated offerings, it would appear that kids have taken notice — and haven’t been so inclined to watch those movies in theaters.

Over the weekend, “Elemental” collapsed at the domestic box office with a $29.5 million opening, by far the worst debut in Pixar’s 28-year history.

Even forgettable Pixar adventures, like 2015’s “The Good Dinosaur” ($39 million), 2020’s “Onward” ($39 million) and last year’s massive money-loser “Lightyear” ($51 million), managed to fill more seats in their opening weekends.

The film didn’t rebound much at the international box office with $15 million from select markets, bringing its global tally to a disastrous $44.5 million.

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