After ‘Creed III’ Delivers Box Office Knockout, Will Movie Theaters Keep Thriving in March?
variety.comRebecca Rubin Film and Media Reporter “Creed III” delivered a powerful box office knockout with its $58.6 million domestic debut, clobbering expectations and franchise records in the process.
And there’s more good news for struggling theater owners starved for compelling content. It looks like the good fortune will continue in March with “Scream VI” (March 10), “Shazam: Fury of the Gods” (March 17), “John Wick: Chapter 4” (March 24) and “Dungeons and Dragons: Honor Among Thieves” (March 31).
There’s at least one major release every weekend through the rest of the month, offering the kind of stability that’s been desperately missing during the great box office reset. “Momentum is everything, and it’s often only as good as the next weekend’s openers,” says Shawn Robbins, the chief analyst at Box Office Pro. “This March has a pre-pandemic-like consistency of widely appealing, high-profile theatrical releases that will establish a terrific foundation heading into a summer filled with more of the same.” March is rarely one for the record books — only once in modern history has the month’s ticket sales ever surpassed $1 billion, according to Comscore — but this year’s 31-day stretch is poised to buck tradition.
In any case, box office returns are likely to improve upon March 2022, which topped out with $598 million as “The Batman,” “Uncharted” and “The Lost City” graced theaters.
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