A ‘Euphoria’ Video Game Would Be a Big Hit With New TV-to-Gaming ‘Switcher’ Audience, Fandom Study Finds
variety.comJennifer Maas TV Business Writer A video game based on HBO’s dark teen drama “Euphoria” is a key suggestion from this year’s edition of Fandom‘s Inside Entertainment study, which highlights the “entertainment and gaming tug of war.” Per the user-contented-centric entertainment platform’s 2024 survey, which was released Monday, drama is potentially the top “untapped” genre for gaming companies, as drama fans who play video games prefer these genres: role-playing (RPG): 73%, adventure: 72%, simulation: 62%, sandbox/open world: 62%, puzzle: 60%. “What do we know about ‘Euphoria’ and why was it such a big hit?
Obviously, you have an amazing cast, storyline — but what is the story? And it was a really interesting take on the genre at the time, because if you think about the other shows that were coming out, they are a lot more positive than ‘Euphoria,'” Fandom’s director of sales research and insights Ally Saraniti told Variety. “So it really entered in this darker look at what’s happening in the YA drama space.
Looking at the building blocks of that — there’s the psychological element, the horror, there’s group dynamics and understanding what the different plays between the different characters are — that still exists in gaming.
So if you want to reach that ‘switcher’ audience who is moving back and forth from entertainment and gaming, don’t just advertise around all gaming.
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