told upon landing her first Louis Vuitton accessories campaign for the brand’s Capucines line. “I gotta put my computer in it, I gotta put this, I gotta put that.
I’ve gotta have options. I need options.” Despite having her pick of the house’s vast leather goods archive—she developed a particular fondness for the rereleased —Zendaya has landed on what many might consider the entry point into the logoed LV sphere: the everything-but-the-kitchen-sink tote aptly named the Neverfull.She’s been carrying it ev-er-y-where.Unlike the Diane, which has become something of a ’90s sleeper hit owing to our current insatiable appetite for vintage, the 2007-launched Neverfull has never gone away.The capacious carry-all, fashioned from monogram canvas and featuring side laces, once retailed in the hundreds and was the gateway into the luxury landscape for aspirational shoppers looking to the likes of Victoria Beckham—who was, for a time, loyal to the label’s splashy Stephen Sprouse line—for inspiration.While Zendaya is the woman who convinced Mugler to loan out its and inspired Bob Mackie to save the most naked of his she is also the fashion fan who once proudly plastered the LV print across her MySpace page to impress fellow users.
She is, as we know from her shopping habits, a “normie” at heart. Zendaya needs somewhere to stash her salad boxes and her Neverfull is the perfect receptacle.The 28-year-old’s style trajectory can best be illustrated by her choice of Neverfull.
No classic yet WAG-adjacent brown exterior for Zendaya. Rather, the Dune actor has been slinging her belongings—and her boyfriend —into the new Neverfull Inside Out in black cowhide leather, which is decidedly more discreet than the original.
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