YouTube Expands Multi-Language Audio Tracks to More Creators, MrBeast Says ‘It Supercharges the Heck out of Videos’
variety.comTodd Spangler NY Digital Editor After initial testing over the last few months, YouTube is rolling out access to multi-language audio tracks to more creators worldwide — and it has enlisted massively popular YouTuber MrBeast to tout the new feature’s benefits.
The multi-language audio feature lets creators add dubbing to new and existing videos, helping them expand their global reach and reach new audiences for their channels, according to YouTube.
In early tests with a “handful” of creators, including MrBeast, YouTube has seen more than 3,500 multi-language videos uploaded in 40-plus languages as of January 2023.
Creators testing multi-language dubbed videos saw more than 15% of their watch time coming from views in the video’s non-primary language in January, according to YouTube.
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