Todd Spangler NY Digital Editor Coulda, woulda, shoulda? Ten years ago, Yahoo was looking for a “transformative” acquisition, former CEO Marissa Mayer said in a recent interview with Tech Brew.
Among the targets the internet company was looking at: Netflix and Hulu. Yahoo ended up buying blogging site Tumblr for $1.1 billion in 2013 — which, to put it mildly, did not pan out as expected. “We looked at a transformative acquisition, and we bought Tumblr,” Mayer said. “At the same time, we were also considering whether it was possible to buy Hulu or, ironically, Netflix.
And I think Netflix was $4 billion and Hulu was at $1.3 billion at the time. And either of those, with hindsight being 20/20, would have been a better acquisition.” (Netflix’s market capitalization in May 2013 was $12.7 billion; as of Friday, it was about $143.5 billion.) Yahoo did launch its own streaming-video play, including picking up a new season of Dan Harmon’s “Community” after it was axed by NBC.
But it failed to gain traction and by 2016, the company had shut down Yahoo Screen, the video hub that aggregated its original and syndicated programming.
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