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Women’s World Cup Gets Most Live TV Coverage Ever as Fox Sports Capitalizes on U.S. Team’s Quest for Three-Peat Victory

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variety.com

Cynthia Littleton Business Editor In a milestone media moment for women’s sports, Fox Sports is about to deliver the most expansive coverage of a FIFA Women’s World Cup tournament in history – an investment driven by the success of the U.S.

national team and its pursuit of an unprecedented third consecutive victory. From July 20 through Aug. 20, cabler Fox Sports 1 (FS1) and the Fox broadcast network will serve up more than 190 hours of live soccer programming from the tournament staged in Australia and New Zealand.

The roster includes 64 matches, about half of which will air on Fox, the broadest platform for the games and for sponsors. All matches will stream live via the FS1 app.

The quarterfinals, semifinals, third-place match and the big finish will all air live on Fox. Fox Sports is also investing in pre- and post-game shows, halftime reports and other shoulder programming around the games in order to make the most of the pricey World Cup rights it acquired starting with the 2015 Women’s World Cup tourney.

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