What Zooey Deschanel Is Buying Now: Travel Bags, Moisturizer, and Mary Janes
glamour.com, and even before, the actor was so known for her cutesy, vintage-inspired looks that she almost single-handidly created the blueprint for the .
In fact when you type her name in Google, “How do you dress like Zooey Deschanel?” is one of the first suggested searches that comes up.It's why she was a natural fit to partner with as an ambassador for the brand's new, redesigned line of handbags, wallets, weekenders, and other accessories.
Known for their quilted designs in distinctive paisley and floral patterns, Vera Bradley was at one point or another in time a must-have for many millennial and Gen-X women.“We are strategically marketing our distinctive and unique position as a beloved brand that connects with our core customer on a deep, emotional level," said Alison Hiatt, Vera Bradley’s chief marketing officer, via a . “At one point in her life, she had a Vera Bradley bag—maybe it’s saved in her closet, or maybe she’s passed it down to the next generation—but we’re ready to be part of her life again, and meet her where she is today.
We hope this fresh take on Vera Bradley not only fits into her life seamlessly, but also delights her as she cultivates the unique sense of style that makes her so damned interesting, as we like to say.”If anyone gets what it's like to have a unique sense of style that makes her “so damned interesting,” it's Deschanel. “To me, [fashion] is a form of joy and self-expression that I get to participate in every day,” she says. “Every day you get up, you get dressed, and you're creating something and showing the world who you are.
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