Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; David Zaslav Confident NBA Will Return to TNT Sports
variety.comJennifer Maas TV Business Writer Warner Bros. Discovery kept up with TV upfronts week’s biggest trend at their presentation out of The Theater at Madison Square Garden Tuesday: Promoting not just its TV slate as a prime ad-buying opportunity — but also its film franchises.
First up from CEO David Zaslav’s team, WB Discovery revenue and strategy chief Bruce Campbell addressed the Madison Avenue crowd following a sizzle featuring top WBD IP and brands across film and TV series.
Then Mindy Kaling took the stage to promote her Max comedy “The Sex Lives of College Girls” before introducing HBO and Max chairman and CEO Casey Bloys. “I know when you look at me, you see a young, beautiful mother,” Kaling said. “The truth is I am an old Max veteran.
I was here way back when Max was HBO Max, it was this whole other thing. It was just me, ‘Tom & Jerry’ reruns and that show about the Heaven’s Gate cult.
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