Warner Bros, Discovery to Serve up U.S. Tennis in 45 European Territories – Global Bulletin
variety.comPatrick Frater Asia Bureau Chief Warner Bros. Discovery has extended its rights to show the U.S. Open in 45 markets across Europe, including exclusive access in 42 territories, after reaching a new five-year agreement with the United States Tennis Association (USTA).
Territories excluded from the deal are Austria, France, Germany, Italy, Spain, the U.K. and Ireland. The deal includes live and highlights rights with every match on every court available to stream on discovery+ and the Eurosport app in addition to live television coverage during the tournament on Eurosport 1 and 2. Markets including the Nordics will also have the option to showcase the best matches on Warner Bros.
Discovery’s free-to-air channels. Warner Bros. Discovery reported record audience engagement in many major markets following the 2022 US Open.
This includes the best ever streaming performance on its digital platforms, doubling its audience year-on-year on discovery+, and securing the highest ever viewership on Eurosport 2.
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