UTA Taps Agent Beth Heard for U.K. Creators Division (EXCLUSIVE)

variety.com:

K.J. Yossman United Talent Agency (UTA) has added agent Beth Heard to its U.K. Creators division. Heard’s remit will include expanding UTA’s roster of digital-first and audio talent, which already includes Madeline Argy, RedHanded, Jampot Productions and Young Filly.

Heard joins from London management agency Sixteenth, where she spent three years as head of talent, repping thought leaders, change-makers and innovative creators including booktuber Jack Edwards and U.K.

true crime queen Eleanor Neale. Heard has also spent six years in senior communications, working across health, beauty and wellness. “We are thrilled to welcome Beth to our rapidly growing Creators division in the U.K.,” said fellow London UTA Creators agent Shelby Schenkman. “Her extensive experience and deep understanding of the digital-first landscape will be a tremendous asset as we continue to expand UTA’s presence globally.” UTA was the first major agency to launch a digital talent practice in 2006 and has since expanded to gaming and esports.

Its Creators clients include Instagram sensation Emma Chamberlain and TikTok royalty the D’Amelio family among others. Heard’s joining highlights UTA’s commitment to the creator economy in UTA’s rapidly-growing London office.