McKinley Franklin editor British YouTube creator group Sidemen has signed with UTA for representation in all areas of North America, the company announced Thursday.
The London-based Sidemen have accumulated over 44.5 million followers across YouTube, Instagram, TikTok and Facebook. Made up of seven best friends, Simon, Vik, JJ (aka KSI), Josh, Tobi, Harry and Ethan, the group is renowned as Europe’s largest online collective.
Their wide range of content covers gaming, internet challenges, reaction videos and vlogs, as their videos typically go viral and accumulate huge viewership.
The Sidemen recently held a charity soccer match at West Ham United’s London Stadium. Its livestream peaked at over 2.7 million concurrent viewers, currently standing with over 22 million views.
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