Prince Harry and Meghan Markle haven’t made a joint appearance in more than a month, sparking speculation that their marriage may be in trouble.
But a PR expert says their separate public outings don’t have anything to do with their personal life. Instead, Ed Coram James believes it’s all about business and re-branding. “Since their marriage, Harry and Meghan have had a distinct brand,” James told GB News. “That brand is based on a duo.
Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years they have become synonymous with one another.”Recently, James claims the couple’s joint image has become “toxic” and says Harry and Meghan’s recent solo outings are a deliberate attempt to rebrand themselves as individual entities who are more marketable. “Since the famous Oprah interview, in which they took a simmering disagreement between themselves and the rest of the Royal Family and essentially declared all-out-war, that brand has been steadily becoming more toxic and thus commercially untenable to the point where not that many major brands are going to be rushing to write them a large cheque based on their brand value,” he explained. “When combined, the Sussexes brand is, from a PR perspective, toxic.
But, when separate, they have a genuine chance of creating an entirely separate brand, with completely different labels.”The savvy business move, however, has led to some speculation about the state of the Prince and “Suits” alum’s marriage.An insider told GB News that the Sussexes are stronger than ever and that Markle finds these rumors draining.“She has really felt the strain in recent weeks, and with all the speculation surrounding her and Harry and their marriage,” the source.
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