Tom Cruise attempted a real-life mission impossible ahead of the SAG-AFTRA strike going into effect. Cruise, 61, met with both the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) about various issues between the two organizations ahead of the breakdown of contract negotiations, according to The Hollywood Reporter.
In addition to asking the AMPTP — which represents the major studios including Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — for performer protection against generative artificial intelligence and proposals on behalf of stunt coordinators and performers, the actor encouraged SAG-AFTRA to allow members of the guild to continue promoting their new projects even in the midst of the strike.
Cruise was traveling the world promoting his latest film, Mission: Impossible — Dead Reckoning Part One when SAG’s strike took effect on July 14, and THR reports he was most prominently concerned with overall box office results, something that will inevitably be affected by the lack of PR in a post-pandemic world.
Earlier this month, SAG — which represents more than 160,000 TV and film actors — voted to on strike after the AMPTP did not reach an agreement on fair wages, residual payment snap artificial intelligence in the industry.
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