a huge comeback tour earlier this year, which left fans scrambling to get tickets. During the tumultuous sale for UK and Ireland shows, some fans were disappointed to find huge price increases due to Ticketmaster’s dynamic pricing policy upon accessing ticket pages.The ticketing platform’s “surge pricing” scheme, introduced in 2022, increases ticket prices based on demand.
Ticketmaster have clarified on their website previously that tickets that are “market-priced” and “may increase or decrease at any time, based on demand.
This is similar to how airline tickets and hotel rooms are sold.”Now, with many fans and politicians alike being left frustrated by the policy, a new bill has been put forward in the House Of Commons, encouraging more transparency when it comes to buying tickets.The Sale Of Tickets (Sporting and Cultural Events) Bill was reported by Sky News earlier today (October 21), and proposed by Labour MP Rupa Huq.Huq, who is the MP for Ealing Central and Acton, claimed she was “scandalised” by the Oasis ticketing situation and recalled how some fans felt pressured to pay the high prices after waiting for hours in the excessive queues.In the sales for UK and Ireland shows, standard tickets were worth £148, but as demand increased some were soon hiked up in price and costing upwards of £355.Speaking at the House Of Commons, Huq recalled how she watched the band back in the ‘90s, and feels, “There needs to be some fairness in the process because it feels as if the consumer balance is wrong and the ticket merchants can literally double it, triple it, think of a number, infinity and beyond.”She continued (via Sky News): “This won’t outlaw dynamic pricing, it’s just introducing transparency and certainty because.
Read more on nme.com
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