artificial intelligence will ultimately suck the creative marrow out of Hollywood. “AI can create a convincing simulation of a human actor, and the tech is improving at an alarming rate,” says Bateman, the former “Family Ties” star who has a degree in computer science and digital media management from UCLA.
In a few short years, she asks, why would anyone need to pay real actors? “I stress that this is an existential threat,” continues Bateman, who is an adviser to SAG-AFTRA on AI issues. “And if they can do this with actors, they can do it with writers, directors, cinematographers — everyone.
We’ll be replaced with Frankenstein spoonfuls of our own work.” When it comes to Hollywood, the sudden rise of AI-enabled content-creation platforms has only widened the already enormous divide between entertainment unions and the industry’s largest employers.
Generative AI — advanced computing platforms that can create new text and imagery based on reams of existing reference material — has become a veritable villain in the current labor standoff.
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