The 'damp' TikTok trend explained - and how it can improve your drinking habits
dailyrecord.co.ukNowadays, more and more people are keen to cut down on the amount of alcohol they're drinking.Younger generations in particular are eager to improve their relationship with booze, according to recent findings by Civic Science.A study by the group last year found that 37% of Gen Zers between the ages of 21 and 24 in the US were either very or somewhat curious about a sober lifestyle, and young millennials (25-34) were the most likely out of any age group to say they were drinking less now.This so-called 'damp' lifestyle, which involves drinking less but not cutting it out altogether, is hugely popular on TikTok right now.
Here's everything you need to know about this trend, and why it's currently so popular.What is a 'damp' lifestyle? It mainly involves moderating your alcohol intake and being more mindful about what you're drinking.
Stuart Elkington, founder of DryDrinker.com, said: "Not going sober, but not always ordering an alcoholic drink at the pub, or pouring a G&T after a long week of work."He suggests people think about how they can incorporate non-alcoholic options on a night out, and starting and finishing with a non-alcoholic drink is an example of this.
Laura Willoughby MBE, founder of the mindful drinking movement Club Soda, called the movement "very exciting". She said: "Our movement is about mindful drinking, not abstinence completely.
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