Brad Schwartz has been officially named as President, CW Entertainment. This comes less than a day after Deadline revealed that he was the main candidate for the top programming role following Nexstar’s acquisition of the network.
Former Pop TV chief Schwartz will be responsible for programming strategy, creative and brand development, and day-to-day operations of The CW Network.
He will report to Dennis Miller, President, The CW Network. As Deadline said yesterday, Schwartz, the man behind Pop TV’s Emmy-winning Schitt’s Creek, makes sense to lead the new look CW, which will have an increasing focus on unscripted shows and fewer, cheaper scripted series.
Miller said that one of the reasons he was hired was because he knows “how to develop and acquire hits with limited resources, nurture talent, and broaden the appeal of diverse media assets”.
Read more on deadline.com
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