‘The Creator’ Looks To Turn Moviegoers Into Believers: How Disney Marketed Gareth Edwards’ Original Sci-Fi Pic
deadline.com“No one is really creating original sci-fi blockbusters anymore, it’s an endangered species.” Such was the wise insight from Gareth Edwards at the special screening of his latest movie The Creator last week.
This from a filmmaker who has run the gamut from the half-million-budgeted 2010 indie Monsters to the $265 million-budgeted, billion-dollar-plus grossing Rogue One: A Star Wars Story, which despite any headlines about reshoots with Tony Gilroy truly had Edwards’ fingerprints on it down to its The Day After end-of-the-world finale.
In a weekend crowded with two other wide releases — Paramount/Spin Master’s Paw Patrol: The Mighty Movie and Lionsgate’s Saw X — and movies’ profiles significantly dimmed by the lack of actors’ promotions during the SAG-AFTRA strike, the $80 million New Regency-financed The Creator né True Love is hoping to break through.
While box office projections in the high teens, which is the same as Paw Patrol 2, it’s a rock-paper-scissors battle between the titles.
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