Imax Is Live Now With Paris Summer Olympics Opening Ceremony On 100 Big Screens – Specialty Preview
deadline.comImax Live is out today with the Openings Ceremony of the Paris Olympics. Bleecker Street debuts star-studded The Fabulous Four, Sundance winner Didi opens in limited release and Kit Harrington is a werewolf dad in The Beast Within.
Again this weekend, another massive wide release, Deadpool & Wolverine, dominates the box office. Tentpoles are good for the box office but the indie market is still waiting to ascertain if big movies can boost small ones.
Imax wins for most topical. In its ongoing experimentation with live events, the big screen exhibitor is at this very moment showing the Opening Ceremony of the Summer Olympic in Paris at 100 locations nationwide.
Presales had been a bit slow but that was expected – it’s a four-hour-plus chunk in the middle of the day, even earlier on the West Coast – but Deadline hears showings are actually at or approaching sellout in a number of markets from New York and Atlanta to Washington, D.C., Detroit, San Francisco, Fort Myers, Philly, Boston and Minneapolis.
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