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‘Longlegs’ Passing ‘Parasite’ To Become Neon’s Highest-Grossing Movie Ever – Box Office
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deadline.com
deadline.comIn the face of a monolith Marvel Studios movie this weekend, Neon‘s summer shocker at the box office, Longlegs, will become the studio’s highest-grossing movie in its history, surpassing its Best Picture and multi-Oscar winner Parasite ($53.3 million).
This is all going down Friday. The Oz Perkins-directed and -written movie starring Maika Monroe grossed $1.3M on Thursday. taking its second week to $18.9M, and running total to $51.8M.
Neon pulled off this box office success with an avant garde P&A that cost under $10M, executed in cryptic clips leading up to a trailer.
The wonder of the entire campaign is that it hid Oscar winner Nicolas Cage. Longlegs is the top-grossing R-rated horror film of 2024.
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