Struggling Neil Diamond Musical ‘A Beautiful Noise’ Breaks Broadway Tradition With Fourth Weekly Matinee
deadline.comProducers of the struggling A Beautiful Noise: The Neil Diamond Musical are hoping for better attendance by breaking with a long-held Broadway tradition: Beginning next month, the musical will play four weekly matinees rather than the usual three while cutting the number of evening performances to four from the traditional five.
Beginning Sept. 6, the Wednesday evening performance will be no more, with a matinee added on Thursdays to take its place. The number of weekly performances will remain the traditional eight.
In a lengthy statement on social media, producer Ken Davenport explained that he believes the 2020-21 Covid pandemic shutdown interrupted and changed audience habits and preferences. “If you are in the habit of doing something every day, getting up at 5 AM, going to the gym, etc, you’re likely to keep doing it,” Davenport writes. “If you skip a day … even one day … you’ll have a harder time getting back into your routine.
If you skip 2-3 years? Boy oh boy is it going to be hard to get going again.” He continues, “It’s physics. An object in motion tends to stay in motion.
Read more on deadline.com