SISTER Takes Stake in Richard Bacon’s Yes Yes Media
variety.comNaman Ramachandran SISTER, the media group co-founded by Elisabeth Murdoch, Jane Featherstone and Stacey Snider, has unveiled a creative partnership with and taken a significant stake in new TV and tech entertainment company Yes Yes Media.
Yes Yes, an unscripted entertainment venture, is founded by broadcaster and format developer Richard Bacon, who has presented “The Big Breakfast” and “Top of the Pops” and created formats “The Hustler,” hosted by Craig Ferguson (ABC), “This Is My House” (BBC1) and “I Literally Just Told You,” hosted by Jimmy Carr (Channel 4).
The deal allows Yes Yes to leverage access to the SISTER’s global network of creative companies and investments spanning television and film, podcasting, publishing and live events.
As well as creating new unscripted formats, Yes Yes Media is developing proprietary hardware and software to enable viewers to interact with these formats across multiple devices.
Read more on variety.com