Roku Q3 Earnings Top Estimates, Company to Stop Reporting Streaming Households Metric
variety.comTodd Spangler NY Digital Editor Roku‘s streaming business clocked a solid quarter as the company posted third-quarter 2024 results that topped Wall Street forecasts.
But the company said it will stop regularly reporting its streaming households — saying that it’s no longer a relevant metric — similar to Netflix’s announced plans to discontinue reporting subscriber figures quarterly. “Since our IPO in 2017, the streaming industry has evolved meaningfully, with Americans now spending significantly more TV time streaming than watching cable.
Our business has also grown and evolved, and we are now primarily focused on growing Platform revenue and profitability,” Roku said in its Q3 letter to shareholders.
As such, beginning with its Q1 2025 earnings results, “we will no longer report quarterly updates on Streaming Households and, by extension, ARPU,” or average revenue per user.
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