NBCUniversal has promoted veteran executive Rick Cordella to president of NBC Sports, reporting into Mark Lazarus, chairman of NBCUniversal Media Group.
Cordella, who has served in a number of leadership roles at NBCU, will now lead all aspects of NBC Sports’ brands and platforms including NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital and transactional businesses GolfNow and SportsEngine.
He’ll work with NBC Local on regional sports network strategy and continue to oversee sports on streamer Peacock. “Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” said Lazarus.
Cordella, he added, “will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.” The executive was most recently president, programming, NBC Sports and Peacock Sports, where he led NBCU strategy across broadcast, cable and streaming and oversaw sports betting, sports fantasy and related efforts.
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