Pluto TV Hires Hulu Alum Valerie Kaplan as Head of Consumer Marketing (EXCLUSIVE)
variety.comTodd Spangler NY Digital Editor Paramount Global’s Pluto TV recruited Valerie Kaplan, who hails from Hulu, the Chernin Group and HBO, to lead global consumer marketing for the free, ad-supported streaming TV service.
Kaplan joins the company as global senior VP, head of consumer marketing for Pluto TV. She most recently was operating partner at Peter Chernin’s investment firm the Chernin Group.
Prior to that, Kaplan served as the first chief marketing officer for Headspace, a mindfulness and meditation app. She previously was at Hulu for three and a half years, most recently as VP of growth marketing where she led marketing across the full subscriber lifecycle, including media, acquisition, lifecycle, partner and product marketing.
Kaplan reports to Domenic DiMeglio, EVP and chief marketing officer of Paramount Streaming overseeing both Pluto TV and Paramount+.
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