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Pioneering Tech Site CNET Sold To Digital Media Publisher Ziff Davis

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CNET, one of the first digital news sites, has been sold to Ziff Davis for a price tag said to be north of $100 million, according to the New York Times.

The site, which covers tech, was owned by Red Venture, which acquired it from the company formerly called ViacomCBS in 2020.

It was the first in a stream of asset sales since by Paramount Global. CBS paid $1.8 billion for the site in 2008. Digital media company Red Ventures laid down about $500 million.

There’s been some pain in digital publishing as giant Meta and Google dominate online advertising. CNET was founded in 1994.

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