Condé Nast Inks Pact With OpenAI, Latest Media Company to License Content to Generative AI Platform
variety.comTodd Spangler NY Digital Editor Condé Nast inked a deal with OpenAI, the prominent artificial-intelligence tech company, to license content from brands including the New Yorker, Condé Nast Traveler, GQ, Vanity Fair, Wired and Vogue for use within the AI company’s products, including ChatGPT and the SearchGPT prototype.
Condé Nast joins other publishers and news organizations that have inked deals with OpenAI, a list that includes the Associated Press, Axel Springer, the Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, Time and Vox Media.
In another camp are the New York Times and other newspapers, which have sued OpenAI as well as Microsoft, alleging the tech companies engaged in copyright infringement by using the publishers’ content to train their AI systems.
In a memo to staff Tuesday, Condé Nast chief Roger Lynch said the multiyear pact with OpenAI will “expand the reach of Condé Nast’s content” — as well as make up for digital revenue that has been lost as technology platforms including internet search engines have “eroded publishers’ ability to monetize content.” “As we all know, generative AI is rapidly changing ways audiences are discovering information,” Lynch wrote in the memo. “It’s crucial that we meet audiences where they are and embrace new technologies while also ensuring proper attribution and compensation for use of our intellectual property.
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