Peter Bart: Hollywood Musicals Pin Hopes On Hard-Won Harmony Between Oscar Voters And Audiences
deadline.comThe sound of music was back with us this week in the form of two polar opposite productions that may intrigue audiences but challenge marketers.
Maestro started streaming on Netflix after auditioning in a (very) few select theaters. Will its narcissistic protagonist, Leonard Bernstein, prove bigger than life on theater screens but too big for the tube?
Wonka, by contrast, is a study in promotional ubiquity, fragments popping up on everything from TBS to the Food Network. Its campaign reflects the determination of Warner Bros Discovery, like Netflix, to overcome the genre funk (think West Side Story or Dear Evan Hansen).
Hovering in the background are the bakeoffs, recaps and revisits fostered by an Academy eager to get out the vote for international candidates, fulfilling its global scenario.
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